Excellent customer service
This should be a priority on your list, it is imperative you offer your customers outstanding support and service. If it is a new and upcoming restaurant why not offer potential guests discounts and special deals. If you’ve created a hype about the restaurant learn to live up to it. With countless online review sites and message boards, you want your customers to leave positive feedback.
Treat your employees well
Yes, the customers are important but so are your employees. Remember, your employees are running the show, literally. The hospitality industry tends to have a high turnover, one way to curb this is by focusing on staff retention. Provide motivation, incentives, encouragement and training and in return your employees will feel loyal and appreciated allowing them do a more effective and efficient job for you.
The menu is key to making or breaking your profit. The more attractive the menu the more likely customers will want to order from it. Use beautiful texts and pictures of stunning dishes to help make it easier for customers to order the more expensive food. You can use an appropriate design and create beautiful menu covers to compliment the look and theme of the restaurant.
The front house
The dining experience doesn’t simply rely on the meal, it starts at the front door. Are your customers made to feel welcome, is the atmosphere ambient, does the food compliment the setting, are your customers seated quickly and how soon do the dishes make it to the table? These are some of the questions you need to pay attention to because your customers will certainly do. All or many of these elements will determine if your customers decide to return to your restaurant.
What is your role
As much as you are tempted to take on multiple roles, you need to delegate restaurant work. You cannot be the cook, manager and waiter while checking the accounting books all at the same time. You need to do one thing well and that is to see to overall business operations. Overworking yourself can become a nightmare especially in the restaurant industry. Make sure you have a restaurant consultant and support staff you can trust and delegate work to. This will allow you to focus on bringing profits to the restaurant.