You have a pretty good restaurant, the food tastes great and there is a steady stream of customers every night. Yet, you feel things need to spice up a bit, the atmosphere doesn’t sit right, although no one has complained to date. It is just a feeling you have. You want to make an effort and give your customers an atmosphere that will compliment the good food and great service. Here’s how you do it.
What is your restaurant concept? The concept should have a creative theme that tells a story. Great concepts connect all elements together like the food, beverage, history, style, culture and environment. The awesome atmosphere should be directed by the concept. The decor can reflect the theme.
The atmosphere can be directed by the customers. Who are your customers? Are they hip and trendy? More family oriented? Young and single? Mostly couples? Your customers will play a major role in getting the atmosphere just right.
Your restaurant needs to be clean and organized. If it is dirty with things strewn around it will take away the energy. And restaurants thrive on good and vibrant energy. Make cleanliness a priority. In addition, keep your washrooms clean.
Your staff will individually contribute to the energy and atmosphere of the restaurant. Your staff should be helpful, friendly and mature at all times. It is good to show a happy face but with a touch of professionalism. Do not let staff get over-friendly or cross any lines. They are your customers, the ones that bring revenue to your restaurant.
Lighting is important to setting the tone of your restaurant. Create an ambience that compliments your restaurant, something you know your customers would enjoy being in every night.
A good menu design reinforces restaurant atmosphere. Research confirms thoughtful content increases the bottom line and delivers a winning brand experience. Does your menu reflect the restaurant or is it a cardboard printed in simple font? In addition, check your menus often to ensure they are clean and stain-free.
How about your furniture? Do they add to the atmosphere at all? Think about materials, textures, shapes, colours and scale of items. Also consider where you would place this furniture.
Creating an atmosphere and ambience for your restaurant doesn’t have to be a costly thing. A restaurant consultant will help you make small changes to improve the vibe and energy by leap and bounds.