People have a lot of opinions about restaurants. This doesn’t mean it makes any of it right. Yes, there may be some truth to it, but certainly most of it has been proved as just myths in the face of facts. Let’s look at some myths that misinform restaurant owners.
A restaurant is similar to any other business out there
Is a restaurant similar to a hardware store? Actually no its not! A restaurant is always performing. It lives or dies on the day to day operations, how its employees behave and what the customers think of their overall dining experience. The success depends on so many elements that come together to ensure customers are given the best treatment. And this makes it a unique situation and very different to businesses out there.
It can become successful overnight
This is a big no-no. It can never achieve super star success overnight. There is no magic portion that can achieve this level of success. Running a restaurant is hard work. It takes months even years to break even, and so much longer to achieve success. Many restaurant owners that have an unrealistic time frame or expectation of achieving success find this is their very downfall. In fact, statistics show many restaurants fail in the first year of operation.
Advertising will get you customers
Yes, advertising and exposure will get you at least a part of your customers. But, running a restaurant is not like advertising the latest movie. You need to advertise your product, but there’s so much more that goes on behind the scenes that make a restaurant successful. For example, the food has to be great and the customer service has to be fantastic, the setting should be just right and the music should be sweet if you are to have a happy set of customers.
Does it take just one dish?
Many people believe it takes one spectacular dish to give your restaurant the success it needs. Not necessarily! Yes, one spectacular dish will certainly get people talking. But, you need to maintain consistency in food on a daily basis. Customers walk into a restaurant expecting delicious food. One dish does not make the cut, as not everyone that walks in will want to order it.
I’m the owner, so I know what is best
No you don’t, not always. Yes, you are the owner but there are experts out there that can collaborate with you to achieve what is required for restaurant growth. You need to recruit accordingly and listen every now and then to what your staff has to say.
Expansion before the time is right
Many restaurant owners make the mistake of expanding before the restaurant has taken off. Avoid the mistake of expanding prematurely. It may set you back years. It may even kill the project entirely. Expansion is right, when it is right to expand.
Employees do not need to be trained
You couldn’t be further from the truth. Employees need vigorous training on how to be pleasant, friendly and professional in the midst of a busy day to day running of a restaurant. Nurture your talent every chance you get. It is your business that will succeed if you do.