You are the proud owner of your very own restaurant. There’s hard work and dedication that went in to making your dream come true. You were able to find the capital through funding, small loans and various sponsorships. Various elements of the restaurant are coming together. You know you need to market your restaurant if you are to get any customers walking in through the doors. But, there’s a small hitch. Your budget is small. How do you advertise your restaurant to the general public on a small budget?
Just because you don’t have money to throw around it doesn’t mean your advertising effects will have minimal impact. Sometimes, little investment is required to do something effective. All you need is creativity and the know-how to spread the word on how fabulous your restaurant really is.
Blogging and Social Media
Blogging and social media come under online marketing. Social media is one of the most powerful ways to advertise any business in the 21st century. It is cost effective and it really does spread the message. All you need to invest is your time. You need to setup accounts on Facebook, Twitter and Instagram to name a few platforms, post relevant content and regular updates to your target audience. You need to know how often and at what time your target audience is most active on social media. This is the time you need to act, and act quickly! The more people you reach, the farther your message goes. Remember, your audience has their own set of followers and you will soon find your restaurant has reached outside of the targeted demographic.
Blogging is a cheap way to stay on budget, but at the same time it reaches a good amount of people. You can post attention grabbing content along with images, videos and behind the scenes activity. You can also promote the blog on various social media networks.
Sponsor a Charity/Event
Have you ever thought of sponsoring a charity event? This is something for small budget restaurateurs to consider. It is a win-win situation for everyone. You get the exposure you need and the event benefits. This is also a great way to give back, showcasing your commitment to the community. Check upcoming local charity events to see if they have a need for food. Instead of marketing costs you will have to pay towards cost of food. If you are just starting out, look for smaller charity events in the area.
Have you considered patterning with the local press in your area? The local press caters to a large audience, and your marketing efforts which will be relatively inexpensive and will bring in this much needed audience to your restaurant. For example, you can tie the charity event with the local newspaper. The paper can cover the story and you will get free exposure. Local stories are always an interesting read and the local audience will make it a point to come and check out your restaurant.
You have are on a tight budget, you need to market your restaurant. How do you do it?
Many new and upcoming restaurants are on a small budget and don’t have money to throw around on big name advertising. This is where creativity plays a vital role. Yes, you can advertise on a tight budget. Here’s how to do it.