When you open your restaurant, one of the most vital elements you have to decide on is the menu. What you include in your menu ultimately determines if it brings revenue and succeeds or not. Your biggest priority should be to maximize revenue and to do this your menu should be of the highest standard. The way you design your menu will have long lasting effects on the entire operation of the restaurant.
First and foremost, promote the profitable items. Profitable items are created with low cost ingredients but still bring in good money. Additionally, labour cost is also low as these dishes require minimal time to be prepared by the kitchen staff. Your goal should be to list profitable items on the top left corner of the menu, or in a significant spot that is eye catching.
Use menu design tricks to highlight the items you want customers to order each time they visit your restaurant. How do you highlight these items? For example, you can draw stars or boxes to make certain dishes stand out. The more your customers order items that are high priced, the more likely your menu will succeed in ramping up on profits.
Pricing should be just right
Pricing matters! Use price tags that don’t seem like customers are pocketing out all their hard earned money on a few fancy dishes. There’s a trick behind pricing. For example, if you label a dish at $19.90 instead of $20, you can be certain more customers will opt for the less pricey dish. At the end of the day there’s no significant difference in the prices, just may be a few cents. However, this is not the way customers see it. They see it as relatively inexpensive for a fancy and delicious item.
Add a Twist
Add a twist to your restaurant menu. If you find a particular group of customers order the same dish each time they visit your restaurant, try and get them to order something besides their favorite item. Why not add an extra salad with a main dish or a free dessert when they order two appetizers instead of one?. Think big and outside the box when putting together your menu.
Images and Description
Include images with your dishes. There’s nothing more attractive and mouthwatering than seeing the photos of the dish you fancy eating. Do not overwhelm the menu with images; however, you can place images without crowding the menu. Aside form images, write beautifully crafted descriptions of the food. The more compelling your language, the more likely customers will want to taste the fancy spread.
Do not include too many choices. Less than a dozen choices on any menu is sufficient. The more choices there are, the more likely it will confuse your customers. You will find customers spending all their time reading through the menu, but ending up not ordering much of it.