Great food does not make you a top of the choice eatery. You need so much more than that. One such element that matters when it comes to diners choosing to eat out is the restaurant atmosphere. There are several factors that can influence an awesome atmosphere. You need to create an overall vibe and impression that is aligned with your brand story. Here are some tips to consider when planning a memorable atmosphere.
Creative and authentic theme
The restaurant theme should be creative and it should tell a good story about your restaurant. The concept should connect to the food and beverage, style and fashion, environment and culture. For instance, if you run a French bistro, you don’t limit it to just serving French cuisine, why not take on wait staff who speak French, the decor to reflect its architecture, or the menu items to be inspired by French chefs. Now this makes for an awesome restaurant atmosphere.
How to mix your customers with the atmosphere
Who are your target customers? Your customers also play a big part in making the atmosphere great. Think of yourself as a host with a list of party guests. Is your party going to be family friendly, business like, elegant or simply wild? The customers you get in through that door should be aligned with your restaurant theme.
Be clean at all times
Make cleanliness a priority. This is a common tip and something all restaurants should aim at getting right. If your restaurant appears dirty or disorganized the energy will be dragged down. Make organization in the front and at the back of the restaurant a priority. Ensure the bathrooms are well maintained.
Your staff should be on top of their job
Your staff will contribute to the atmosphere and energy of the restaurant. Your staff should be helpful and friendly and interact well with customers. For instance, if your restaurant is an intimate place and a couple comes to dine in on their anniversary, your staff should be attentive, but more low key as to not disturb their private time. If you have a loud and interactive restaurant the servers can be more rambunctious but not overstep their boundaries with the diners.
Proper lighting is important
Lighting is important to set the tone of the restaurant. Remember, the lighting should match the concept. If it is an elegant and romantic restaurant, for instance, the atmosphere should be brightened with grand chandeliers. Restaurateurs can use natural light or dimmers during the day and for cloudy days have other sources of light.
The menu should be well engineered
Although the menu is a piece of cardboard, it should be well written, thoughtful and reflect the atmosphere of the restaurant. The writing should be accompanied by creative images of food items to give your diners an idea of what the dishes really look like. Also, keep your menu simple, stain free and clean.