Restaurant management is numerous elements coming together to complete the perfect puzzle. It is not just about running your daily operations, but major and minute details that need to work simultaneously to operate a working and successful restaurant also matter. Whether it is customer service, staff recruitment and training, public relations, inventory and restaurant advertising, a strong restaurant manager is imperative to helping take the restaurant to the next level.
What are your staff’s individual jobs?
Make job descriptions crystal clear to your staff. You cannot expect staff to know what they need to do if you haven’t given them the instructions manual. Don’t ever assume people know what is on your mind, in most instances they don’t and things can go awry as a result. Each person working in your restaurant needs to know their job description, from house kitchen staff to wait staff to reception and front office staff.
Get down to marketing your restaurant
You need to advertise your restaurant. Restaurant advertising is not limited to newspaper ads, television ads and radio spots. With social media being one of the most affordable and convenient ways of advertising online to a target audience, restaurateurs need to make use of multiple social media platforms as a low cost way of marketing a restaurant. Social media allows you to build a community online. It gives you an opportunity to engage with potential and existing customers. The more you interact the more interested your audience will become in your restaurant. Social media is also a great way to offer discounts, giveaways or even a free meal.
Manage cash flow
Restaurant management should be in complete control of cash flow. Cash flow is money coming into the restaurant versus money going out of it. Cash flow needs to be monitored on a daily, weekly and even monthly basis. Restaurant managers need to have a thorough knowledge of restaurant finances so you don’t put the restaurant at financial risk. A restaurant consultant can be of high importance in such circumstances, as they already know the tricks of the trade of operating a successful restaurant.
Refresh the menu
Update the restaurant menu regularly. Make it new and fresh. You can always add new items or remove items that don’t seem to be having an impact on overall profit. The menu is the heart of a restaurant and how it is created will directly impact how much and how often customers will order from it. The trick to a profitable menu is to offer delicious food at affordable costs.