If you are contemplating opening a new cafe, you will need to be ready to tackle the busy work days, bustling chaos, long hours and competition from similar cafes and shops. Similarly, improving on your small cafe business may seem daunting. You wonder whether operating a small cafe is achievable and how successful it can be.
Through clever and thorough planning you can bring about the success you desire for your small cafe. All you need a step by step guide on how to start a cafe. Before starting any restaurant, big or small, there are several things to consider beforehand. You need a good business plan and financial options to fund your venture. At the same time, there will be unique challenges you will need to face on a daily basis. You should be ready for this.
It is always helpful to have a restaurant consultant who has knowledge of the industry you plan to step into to ensure long-term success. The coffee shop market is a fast growing industry and in the UK alone has grown 8 times faster than the overall economy. The cafe culture around the world is popular, alive and growing rapidly. While these statistics do not guarantee automatic success, it is good news to start off with when planning your small cafe.
Cafes can be sit-in or take-away. The big chain cafes continue to hold a big part of the market, where can a relatively new cafe fit in? With steep competition for cafes your success depends on how well you standout. A coffee shop doesn’t just have to be a place someone pops into to get a cup of coffee. Yes, this is the main attraction of a coffee shop, however, you can make your cafe unique in a number of ways.
For instance, specialize in the type of coffee you will serve. Add a specialty to your cafe so that consumers have reason to pick it over others. The concept of the cafe should be based on the products. For instance, do you serve vegan cupcakes to go along with coffee?
Consider the logistics of running a coffee shop. Will your cafe be beverage only, or will it serve food? Will it be table service or take-away style?
It is also good practice to understand your core customers. When it comes to coffee shops and cafes, it is usually not limited to one type of audience. Your cafe could be frequented by students and business meeting goers alike. It may be difficult to figure who your core consumers are. Consider customer characteristics based on intention, preferences and lifestyle to understand who will want to grab a coffee on their lunch break.
Yes, the location of your cafe matters greatly. It is an important factor to consider when looking at the cafe’s future success. The immediate surroundings will influence your cafe. Make sure you pick the right loca