Of all the restaurants in all the world, you have to make sure they walk into yours. Clearly, this is not an easy task but not impossible either . Right off the bat, it requires a killer vision, an excellent plan and an unbeatable restaurant consulting firm to see it all through. And in all this is embedded what you want your restaurant’s theme to be. A blend of food, atmosphere and service, a restaurant’s theme, is your potential client’s first impression on what you are about to offer. Here’s how you can go about making your presence felt from the get-go.
Dress Your Servers To Kill
Granted your restaurant is not a James Bond movie set, but you get the idea. Make sure what your servers wear reflects the truth of their surroundings. Black and white never fail to impress in a formal setting but become a little mundane in a more colorful atmosphere. If you’re serving cuisine from a particular country, make your servers’ costumes speak that specific language. Whether it’s the color of an apron or the addition of a bowtie, the little touches will go a long way.
Food Is Serious Business
This is especially true in the restaurant industry. No matter if it’s serving bistro-esque, fine dining, fast food, buffet style or experimental fare, every restaurant needs to have their game on point when it comes to the quality of its food. Design your menu with your target audience in mind. Organic ingredients for millennials. Classic cuisines for the old-school . Comfort food for the overworked. Fast food for teens. Molecular gastronomy for the eclectic.
Influence of Music
Build a signature sound into your space. Beware of your audience on every level. You don’t want to be playing rap to a much older crowd or classical Mozart to a bunch of tweens. Not that there aren’t exceptions, but do consider the masses in this. Even if your restaurant has a bar, the majority of your diners will be there to enjoy the food amidst a relaxing atmosphere so create the desired personalized experience. A lot of places play different tunes according to the time of the day to emphasise the patron’s present mood.
Focused Interior Design
Once you’ve selected the theme for your restaurant, you need to visualize, in detail, how you want it to look. When the customers step in the door, the interior design is the first thing they will notice making it very clear how important it is to the branding strategy. If your space is vying for a laid-back vibe then a shabby interior may play an integral role in targeting your audience, but if you’re getting ready to open a fine dining venue then ditch the wicker furniture and grab the crisp white tablecloths. Do the same with the lighting, the background colors and even the scent of the entire space.
Take A Seat
Tables and chairs and booths, oh my. Restaurant seating is crucial to the overall design layout. Keep in mind the availability of the covered area for you want to maintain a smooth, movement flow in all of the areas. Opt for compact yet comfortable booths if you are going to be running a moderately-priced establishment. Richly upholstered high-backed chairs will be more at home in a fine dining space, just make sure the material is stain-resistant so you won’t balk at the cleaning bill later on.
Seeing as a restaurant’s theme defines its essence from the minute you step in, it‘s important to invest a good amount of time, money and effort on it yourself if you’ve got experience or hire qualified restaurant advisers if you don’t. Different restaurants call on various concepts in search of their unique theme. In doing so, be sure to highlight who your audience will be. Only then can you move forward to decide on the costumes your servers will wear, the number of seats that will park your space, the interior design that will complete your look, the music that will fill the air and, above all, the kind of food that will win you more customers.