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Menu Design

Menu engineering and increasing your profits

April 4, 2016DB HospitalityConcept CreationNo comments

What does the term ‘engineering’ refer to in the restaurant business? It is the process of putting together that perfect menu, which keeps customers coming back time and again, ordering their favorite dish. Menu engineering leads to increased profits, as you subconsciously lead your customers to order exactly what you want.

What is the heart and soul of any restaurant? It is the menu. It is the reason you open your restaurant doors each day, at the same time. The menu is a combination of many things, starting from the concept, location, décor and food. It is the most effective sales vehicle you’ve got going. Smart restaurateurs get their customers to order the items that will bring the restaurant increased profits. You can have several categories for your customers to choose from as mentioned below.

  • Flagship signature items should be star dishes your customers are willing to dish out any amount of money that also leads to high profit.
  • Puzzle dishes have high profit but are not easy to sell.
  • Plow horses are popular staples, for instance, like steak but the profit margin is not too high.
  • The dogs; these dishes are not popular and neither do they bring in high profitStrategic menu engineering must be clever, should be precise and should tempt your customers to steer their choices to flagship signature and puzzle dishes.

Authenticity Matters

Give your dish an authentic label. If you are serving pasta, instead of calling it spaghetti and meatballswhy not call it Mama Mia Noodles. This is definitely more impactful than the tested and tried language. Offering your customers a descriptive menu and item labeling shows customers that creativity exists in your restaurant, it improves the attitude and atmosphere and is known to raise sales just by the intriguing content.

Organize the Menu

The key is to organize your menu well. Make your menu easy to order, accessible and interesting. You can group items under different categories. Studies have shown customers are known to order the top

And in Concluding

Many customers have busy lives and their meals are usually had at restaurants, both big and small.
Diners are known to be swayed by popular menu choices. Sublime menu choices are what increases sales, and gives you a high profit margin. Menu engineering should be a priority at your restaurant, if you want to keep the profits flowing in successfully.

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Molham Bakir
Molham Bakir
05:51 03 Feb 17
We're worked with DB Hospitality on our second project now; particularly with restaurants I'm super satisfied with what results I'm getting from managing my team to overall operations. I had to travel for a few months back home and I was really worried I wouldn't be able to manage my restaurant remotely - I looked upon a restaurant consultancy firm to be able to assist me with this and I definitely made the right choice with these guys. Super happy - keep it up.
Prasad Shete
Prasad Shete
18:02 20 Sep 16
DB hospitality offers an array of exceptional services and Ankita who is an Operations Manager at DB is surely an Asset to this firm. She and her team helped us through entire process from feasibility study to Fit outs and then setting up entire outlet, creating menus, recruitment and training's. I wish to work with them again in future for our upcoming projects. Special thanks to Ankita and team.
Tracey Mu
Tracey Mu
16:39 20 Sep 16
We approached DB Hospitality to develop our Asian concept restaurant. Brenton the GM took care of all our needs from A to Z and still assist us from time to time in on going management assistance. Thank you for making our dream cone true. Tracey
Dave Crane
Dave Crane
07:32 12 Sep 16
A friend of mine asked DB Hospitality to help launch her restaurant and within a very short time everything from menus to staffing to website was up and running. It could well turn into a restaurant franchise - watch this space... Nice one guys.
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  • From Concept to Cuisine: The Restaurant Consultant’s Blueprint for Success in Dubai March 28, 2023
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  • Creating a Memorable Dining Experience With An Efficient Restaurant Interior Design March 14, 2023
  • Building a Better Menu: How to Offer Healthy Options Without Sacrificing Flavor March 7, 2023

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