You may hear a lot of conflicting ideas about how to promote your restaurant, but remember restaurant growth doesn’t happen overnight, it is a more organic process. A good place to start is to limit promotional content that seems overtly promotional. You want your restaurant to have a solid foundation before you begin offering discounts and coupons.
Although you may not realize it, outdoor and indoor signs generate business so capitalize on it whenever possible. Give away free paper menus, flyers and also add your menu online.
You need a well thought-out, functional website if you want your restaurant to be seen by a certain demographic or audience. This should be given priority on your list. Even if you want to offer discounts or giveaways, the best place to do it is through an official website. The more you publicize your restaurant and add promotional material, the more credibility it receives.
Who is your audience? And how do you plan to target them? You need to know who your customers are; otherwise, your advertising methods will be insufficient, to say the least. Once you have identified your target consumers, you can plan the next step of how to reach them and promote your restaurant.
Use other forms of promotional and advertising methods. While running a restaurant website is imperative, there are plenty of other alternatives to advertise and promote your restaurant. For instance, radio and TV ads, press releases in the newspaper, guest blog posts and communicating on message boards are all forms of effective advertising methods.
Get onto social media platforms and start engaging with your customers. There’s no business out there that doesn’t have a social media presence. Post useful content related to not just to your restaurant but things you think may interest your audience. Post photos, get involved in charitable events and talk about culinary topics. A restaurant consultant will advise you talk to your customers directly, ask them for their opinions, offer insight into your restaurant and solve any query without delay.