Do you run a small restaurant on an even smaller budget? Are you wondering how to pull off an effective restaurant advertising campaign to promote your business? The budget may be small, however, marketing opportunities still exist. Small budget does in no way mean minimal impact. You can still advertise your restaurant and have a positive impact in the process. All you need is to learn to be a little creative.
Run a restaurant blog that keeps your customers up to date on the latest news, trends and restaurant advice. Blogging is one way to keep the attention of your customers on the business. Blogging is a great way to offer tips, tricks and behind the scenes secrets of the restaurant industry. You can also offer incentives like coupons, discounts and other special deals for prospective customers interested in signing up for the newsletter. When you get your customers to do something for you, for instance, always give something back. It doesn’t have to be over the top, it can be a simple gesture like a free drink or even dessert.
Very similar to blogging, do not underestimate the power of social media marketing. Restaurant success lies on how effectively you run your social media sites. It is cost effective and certainly spreads the news of your restaurant business. The investment you need to make is time. Setup accounts on Facebook, Twitter and even Pinterest and target your niche audience. Social media is a great place to post contests and competitions and this will bring your restaurant a successful increase in customers.
Setup a mapping system for your restaurant. For instance, Google places will allow interested parties to find your place of business within the local area. It is budget friendly, quick and effective. Let people get a feel of what your restaurant is all about.
Get involved in the local community
How can you get involved in your community and be a standout restaurant business at the same time? Sponsor an event, for instance. A charity event is a great way to gain exposure for your restaurant while at the same time giving back to the community. It helps raise your profile. Check out the local charity events calendar and assess which one you can sponsor. For instance, do they need catering of some kind?
Don’t forget the effectiveness of connecting with the local press. A hospitality consultant will get the local press will connect you to restaurant-goers in the area, and there is nothing better than to have your restaurant frequented by local residents. Word of mouth marketing is useful in this instance, where your local residents can spread the message about your restaurant to other interested parties.