Every vegan restaurant is unique in its own way. With the increasing interest in veganism, more and more people are now attracted to this food and lifestyle. But does it really help the restaurants to stand out from the crowd?
Like any other business, restaurants must also have a strong marketing strategy for them to spark some interest among their audience. If you are the owner of a vegan restaurant, this is the right time to look for new marketing ideas to make your restaurant known.
As a close-knit community, vegans never look beyond their niche customers. But, as mentioned before, with the increasing popularity of this lifestyle, it is time for vegan restaurant owners to step up their game and reach out to new customers.
So, what are the possible marketing ideas that can work for your vegan restaurant? Let’s take a look:
Understand Your Business Better
When you had the initial idea to run a vegan restaurant, what was your primary goal? Was it to serve tasty plant-based food to your fellow vegans? Or was it to create an interest among a wider audience so that they join you in appreciating your taste?
Before you move on to all the planning and strategizing for your marketing campaign, understand why you started your business and what you want to do with it.
Every business has a purpose, what is yours?
Spot Your Audience
Is vegan food only for vegans? Offcourse not!
While some vegans do hold the prejudice for the “others”, vegan food can be enjoyed by anyone who is up for something new and tasty. As a restauranteur, this must be your prime focus. When we are talking about new marketing ideas for your restaurant, the ideas must be directed at a certain audience. So who is your audience? People on diets, people who are adventurous with food and people who are looking for healthier food choices are all your potential clients apart from vegans. So, when you kickstart your marketing strategies, why not target these potential customers?
Set Up The Right Strategy
Marketing strategies are of many kinds. Some are awareness campaigns while some are for driving in customers to your restaurant. Some campaigns work better with print media and some fare the best with online means. So what is the right way to do this?
Unlike those really famous brands who have hoardings across the city, marketing ideas for your restaurant must actually focus on online customers. Social media is a great way to reach out to people.
Run your awareness campaigns with target audiences through Instagram and Facebook. Build interest by sharing interesting facts about veganism, posting pictures of your delicious foods and by sharing customer feedback on your Instagram page. Start conversations and build a sense of community.
Play The Influencer Game
One of the best ways to increase the reach of your restaurant is by getting online influencers to talk about your restaurant. Online influencers can be anyone- bloggers, vloggers and food critics who write online, Instagram foodies who share their dining experiences, basically anyone who has more than 30K followers and has a penchant for good food.
Some of these people might charge you, while others will be quite happy with a free invite to dine and take pictures. Either way, influencer marketing is a great way to make your name known among the foodies of your city.
Be Google’s friend
If your restaurant has a good working website, then Google is your friend. People who have not spotted you on social media might still find you through a random Google search. And if you want your name to be on top of the search results, get search engine optimized. SEO is the age-old method to push your webpage to the first page of a google search result.
With the right keywords in your web content, an active blog page and spot on webpage optimisations, you are good to go. Find an SEO expert to help you set up things. And make sure to monitor it too.
So there you are; 5 simple marketing ideas for your vegan restaurant. Make it happen!