So you run a restaurant. It has been your dream and you turned it into a reality. Now, it is time to make your restaurant great. It is time to churn in the profits. There’s much to do in the daily operations and all other elements that come with operating a successful restaurant. More and more people are eating out every day. All you need to do is to get your target audience to drop by. Yes, easier said than done, is the common line of thinking. But, let’s look at some tips to help your restaurant become profitable, and how it can stay that way for years to come.
As a restaurant owner, you should know your operational costs inside out. The more you understand the costs, the better aware you are of unexpected expenses that might come swinging along. Also, you can set the menu cost accordingly; ensuring it will bring in the profit your restaurant needs to stay above water. You can buy local, fresh ingredients from vendors that offer discounts or special rates. Ensure only the amount of ingredients the restaurant needs is ordered, thereby, eliminating waste. Keep the accounting books organized, order appropriately and forecast sales realistically.
What is your role in the restaurant? Will you remain restaurant owner or combine it with manager? You need to have an in-depth understanding of the organization and hire employees to do specific jobs. Do not overwork yourself. Your dream will turn into a nightmare. You cannot do everything. If you are in the middle of daily operations, it means you have to oversee everything leaving you little time to concentrate on how to strategically make your restaurant successful or even worry about advertising. Your restaurant cannot advertise itself. Someone has to do the job. Delegate each task according to the specific job role. Each employee should have a job description given to them.
First impressions matter, ever heard this line before? Introduce your restaurant in a graceful and polite manner. Have a person at the front to warmly welcome the guests. Use inviting gestures and seat guests quickly. Thank them when they leave. Your customers deserve the best treatment and a little kindness will take you very far in the business.
Offer a menu that supersedes the expectation of your customers. Make it exciting, enticing and give them something to anticipate. The menu should look and be attractive. Do not overfill it with words and pictures. It must be have a right balance between the two. Use compelling language to draw the customer in. Get your customer excited about the dish before it gets to the table.
Offer your customers coupons and giveaways. People love freebies and something that makes them feel like they are getting the good end of the stick. Some suggestive tips to giveaways can be in the form of drinks, appetizers or desserts.