THE MIDDLE EAST'S NUMBER ONE RESTAURANT CONSULTANTS
Starting a restaurant in Dubai? There are two sides to the coin – the bad side and the good side.
Let’s start by serving you the sour appetizer. The bad news is that the UAE restaurant market is very fierce and competitive which is why many new and existing restaurant owners fail to break-even.
The good news, however, is that the market is still hugely underserved, with approximately 4, 000 new restaurants projected to spring up in the next couple of years.
But why are so many restaurants failing in the UAE? The answer is simply because many restaurants swim against the tide due to the lack of knowledge of the local market. This among many other things is the main reason a reliable restaurant consulting firm in Dubai is good for your business.
Irrespective of the stage you are in your restaurant business and the amount of profit you are making, employing the services of a good restaurant consulting firm is a valuable investment that will pay off ten-fold; especially if you hire the right company.
Below are a few reasons to hire a restaurant consulting firm for your business:
Restaurant Concept Creation
Most restaurant owners fail before they even start because they can’t in a single line highlight the concept behind their business. Worst still, they don’t even have a concept; they are everything to everybody. The first responsibility of a consulting firm that is to liaise with the chef and/or business owner to create a concept that would appeal to a targeted audience. This is particularly important for new restaurants as other factors such as restaurant design, menu, and the pricing would depend on the concept.
Recruitment and Training
If you own a business in the UAE you know that a lot of work goes into hiring the right and training the right candidates, and for restaurants, the process can be more daunting. A good restaurant consulting firm can help you to interview, conduct trials, hire the right staff and train them.
Menu Design and Development
A lot of work is involved in the conceptualization and design of a restaurant menu. From the design and layout to the menu description and pricing, everything must align with the brand and concept of the restaurant. But most importantly, the menu must be optimally mixed to ensure high-quality food for guests and profit for the restaurant. A good restaurant consulting firm has expert menu consultants that can help you navigate through the process or even redesign you’re an old menu if there is a need for that.
Feasibility Study and Financial Planning
Irrespective of your line of business, a feasibility study is important before starting. In the same vein, constant evaluation of your business using specific parameters is indispensable in ensuring your business or growth. A reliable Restaurant consulting firm can do both as well as help you in setting realistic financial projections to guide your business.
Marketing of your Restaurant
Restaurants in Dubai live and breathe on marketing; be it traditional, word-of-mouth, or social media. A good restaurant consulting firm should be able to understand the country’s marketing landscape and the best channels to use in generating footfall and branding for your kind of restaurant. In addition, hiring a good marketing team that can bring result can be very expensive for a single restaurant; the more reason to engage a firm that has an in-house marketing team.
There is more to running a successful restaurant business in Dubai than having a good business idea and loving food. If your dream is to succeed, then you should be talking to the right restaurant consulting firm in Dubai.
