The COVID-19 virus has drastically changed the restaurant business. Technology and automation are now expected in the food & beverage industry. And restaurant companies are operating differently – prospering in the new networked and contactless era because of automated processes and technology. Restaurants can no longer afford to ignore the latest restaurant technology trends that are assisting businesses in reinventing themselves because of the possibility of higher profitability.
The technological advancements in restaurants described in this article will help them stay competitive and better adapt to unforeseen circumstances or emerging trends in the market.
Since the pandemic, there has been a significant increase in new payment technology and contactless payment methods. Human-to-human contact and the spread of surface viruses have decreased because of cashless transactions.
It’s also more efficient in terms of cash flow. Consumers are advised by health organizations to utilize touchless payment methods wherever possible. Multiple contactless online payment touchpoints supported by restaurant POS systems will continue to be a distinct benefit in 2023 to reduce consumer concerns and improve adaptability.
QR code-based ordering
Customers can access online menus, place orders, and make contactless payments while staying safe thanks to barcode scanning using smartphones in this age where contactless and no-human touch are the new realities. There is no need to download an app to use this technology.
Customers can place orders by scanning the QR code visible on each table. On their mobile browser, diners can access a virtual menu from which they can choose the dishes they want and submit their orders easily. Restaurant consultants advise that QR code technology should be a must, providing several practical advantages to both restaurant staff and diners.
Contactless online-based ordering
Even though regulations on dine-in restaurants have been loosened, guests may still be wary of handling a menu card already been touched by several people. Customers could still prefer placing their orders online rather than using menu cards. The most secure option for customers to make an order on their mobile devices is undoubtedly a wifi-enabled contactless ordering feature. Customers can obtain invoices via mobile devices and make payments using digital apps. Customers and servers will interact with one another less because of this durable technology, maintaining social distance.
Automate marketing efforts
Marketing has evolved in the food service industry to become more automated, statistical, and data-driven. With digital platforms, targeting potential clients can now be supported by evidence rather than intuition.
Although it may appear complicated to implement targeted marketing campaigns using email, SMS, websites, and social media platforms, these platforms automate the data from various channels and assist restaurateurs in enhancing the client experience. Customer-focused loyalty programs can be created by integrating restaurant marketing platforms, such as restaurant CRM software, which consolidates customer data from all channels.
Restaurant management software
Restaurant operations have changed as a result of cloud POS technologies. The most recent cloud POS systems have combined several modules, including inventory control, kitchen management, online ordering tools, guest-facing technologies, etc., in a single platform. They are no longer confined to billing operations.
It is an inevitable development in the restaurant industry since restaurant owners can access a range of reports and keep tabs on all the highlights and pitfalls of their business with just one click.
The restaurant business needs to make strategic investments in integrated solutions. Restaurant owners cannot afford to ignore technology and automation moving forward because it is one area that will affect business performance the most. Watch out for these trends in restaurant technology to revolutionize your operation!