Dreaming about opening your own restaurant is the fun part, but no one said running it was easy. In the United States alone, statistics indicate that 60% of restaurants fail in the first year. While the restaurant industry makes money it doesn’t mean that every restaurateur operates a successful restaurant which is profitable all the time. On the contrary, most restaurants struggle to make ends meet. If you want your restaurant to bring in revenue and stay that way, here’s what you need to do.
What is your role in the restaurant?
Your dream of running a restaurant can turn into a nightmare unless you assign yourself a role. Remember, you may be the owner but cannot do everything. You need people to run the front house, kitchen, wait service and even the bar. Delegate tasks that you don’t want or need, this will leave you with time to look into the daily nitty gritty of operating a restaurant and making it both successful and profitable.
The front house – first impressions
While you know first impressions matter, you need to apply this principle. Have a wait person or friendly host to be welcoming and seat your customers quickly. Use polite and inviting gestures. You need to give your customers the best treatment if you plan to turn them into repeat guests.
Cater to your customers
Who are your customers? What does the surrounding say about them? This is what you need to cater to. If you are running a sandwich shop, offering small portions is not a good option. People who come into a sandwich shop expect a filling meal. Catering to customer taste will maximize profits and help retain them.
You need a marketing plan
If you are running a business it needs to be advertised. You cannot depend solely on word of mouth to get people to your restaurant. Yes it is a big part of traditional marketing but you need to execute an effective marketing plan to suit your budget. You can always try TV, radio and digital advertising. Also, join local community groups, it is a good way to meet potential customers and local business owners. Participate in local events and offer samples or coupons to visit your restaurant.
A take-out menu
Offering a take-out menu is an attractive option for any restaurant. Your kitchen stays busy and no additional space is taken up. With a hectic lifestyle not everyone has the time to dine at restaurants, many people eat at their workstations. Offer a take-out menu so that customers can enjoy their favourite food at their own pace. The take-out crowd is usually an untapped market that will generate more revenue.
Train your staff
Your restaurant consultant will train your staff well. Have weekly meetings so that your staff is up to date on everything that goes in the restaurant. Also, when it comes to specials get your staff to taste the dishes so that they can answer any questions.