Whether you want to have an enjoyable meal with the entire family, reward your team for a job well done, celebrate a special occasion with a loved one or spend the time eating and laughing with your friends – all these experiences should have one thing in common: You should walk away feeling satisfied. In order for a restaurant to create memorable experiences and be successful at doing so each and every time, it has to deliver on several different grounds.
Food Is The Name Of The Game
The quality of a restaurant’s food lays the groundwork for its success. Food may not always be the most essential reason we go out to dine, but it’s definitely one of the most important. However, it’s not as simple as cooking just any dish and placing it in front of the customer. In order to make its mark, the dish has to tell a story. Highlight the origin of the fresh ingredients. Inform the guests of unique preparation methods. Plate the food so it looks Insta-worthy. Technical excellence in the kitchen is always a bonus. So when you can, hire a chef who knows what they can master well and who doesn’t opt for super-risky moves every chance they get.
Help Them Help You
If food is the groundwork, then the service is the pillar behind every successful restaurant. A customer may forget the taste of an overcooked steak or an undercooked chicken, but they will never forget a rude server. Take the time to train your staff in not only being efficient but understanding and empathetic as well. Give your regular customers that extra bit of attention to thank them for their loyalty. Ask for feedback in a non-intrusive manner and always aim to exceed rather than just meet a customer’s expectations.
Surround Them With Ambiance
A good ambiance doesn’t have to consist of designer furniture, expensive dinnerware and celebrity patrons, it can just as effectively be created by combining the right kind of music, lighting and color scheme. Your display of artwork can help relate to your story and connect with customers’ emotions. Set the appropriate mood by changing the lighting’s brightness or dimness. Put on upbeat tunes to liven the place for large gatherings and bring them down several notches to act as background music for more private events.
Cleanliness, hygiene and proper sanitation definitely need to be taken into account when looking to build a positive brand image. Whether it’s a fine-dining restaurant or a casual family establishment, there’s something lovely about walking into a clean space filled with well-laid tables and smartly-dressed servers. Inform the staff to immediately clean up any dropped food under the tables. Ensure the floors are shiny, ceiling lights are fully working, silverware is spotless, and napkins are stain-free. Most importantly, check the bathrooms to make sure they are pristine and above all sanitary. Train staff to adhere to a strict cleaning schedule. Equip your restaurant bathroom with the essential supplies and then add some extra details like candles and diffusers to showcase a positive brand image.
Dining at a restaurant is not just about eating a delicious meal where you won’t have to wash the dishes afterwards, it’s about enjoying a curated experience. Successful restaurants today, be they fine dining or casual, are aware of the need to combine good food with great service and stylish settings amidst hygienic environments.