What is the first thought that comes to your mind when you think of starting your own restaurant? Is it the yummy food you want to put on the table? Or is it the actual restaurant, with its tables set, lights dimmed and the music playing in the background?
While your decision to start a new restaurant is more of a dream, actually owning one can be pretty daunting if you do not know how to go about it. Setting up a new restaurant needs a lot of work. From menu ideas to the perfect table arrangement, from the kitchen set up to the restaurant licenses- we know its a lot on your plate.
How about your restaurant name? Have you found the perfect one yet for your dream business?
Although we shouldn’t judge a book by its cover and in this case your restaurant, people are anyway going to judge your place by its name. By picking the right name for your restaurant, you are enhancing your business. It should reflect the concept of the food you serve, the story you want to tell and most importantly, the values you want to impart.
With all things considered, your restaurant name is your brand and identity.
So, in this blog, we present you some tips on how to choose the perfect name before you set up your new restaurant:
Your Vision And Mission
Like every other business, your restaurant must have a vision and mission, which expresses who you are and what principles you hold. When choosing a restaurant name, it is important for this name to be an extension of these believes.
Your Restaurant Location
Often, the location you choose for your restaurant will have a story of its own. If your restaurant is now running in the place of some old establishment that still evokes memories among the locals, it’s a great idea to put a name that is a tribute to it. This will make it easier for people to remember your restaurant and its name in the long run.
Your Theme Is Your Name
Another great way to name your restaurant is to stick to the theme of your restaurant. If your restaurant serves oriental cuisine, having names like the Great wall, Golden Dragon and Jade Palace will help people easily relate it to East Asian Food. Let your restaurant’s name reflect the culture and cuisine it wants to sell.
Make It Personal
Your restaurant is your identity. While it is a business, it still connects back to you and your interests. So why not name your restaurant from something personal. For instance, if your love for cooking came from doing it with your grandmother, it is always a great idea to name your restaurant after her or one of her recipes. Having a sentimental backstory to the name of your restaurant will help your customers connect with your establishment better. So get ready to tell that story.
That’s all about it, folks! Give your dream restaurant venture a name that identifies with what the place stands for. Once you have done your research, brainstorm on and finalize a few names. Bring in some wordplay to add a twist to the naming. Let the name of your restaurant evoke an emotion or be a conversation starter. Let the name bring out the best thing about your new restaurant.