When you want to go out to dinner, most of the time you tend to ask around for recommendations. Not surprisingly, you are doing what 78% of restaurant guests say they are likely to do. People solicit others for advice all the time. It might be suggestions from family and friends, but you are likely to base your decision on a popular recommendation.
Word-of-mouth marketing is a smart form of advertising. It is one of the oldest tricks in the marketing book. The issue with word-of-mouth marketing, is that most of the time it is left up to chance. There is no guaranteed success. This type of advertising is similar to the success of a viral post. You post something extraordinary in the hopes it catches people’s attention. Still, there are specific tactics that can ignite the flame and get people talking. All restaurateurs want their restaurant to be the point of popular conversation, so let’s go through some definite tactics to understand how word-of -mouth works.
Make conversation with your diners. Engage with them whenever possible. Make it seem like it is all about them. Ask for their opinions, views and ideas on what they feel about the menu, restaurant setting and the food in particular. With the Internet fast becoming a place to share all your opinions, you will not have a better and more effective platform than this, to interact with your customers.
Create social media profiles and communicate with regular diners, new diners and potential customers. Share useful and informative tips, post short-clips of behind the scenes at your restaurant and ask customers to share their likes, inclinations and recommendations. Be actively engaged and quick to answer any queries or resolve any conflicts.
You should equip diners to start a conversation about your restaurant. You can display your passion, enthusiasm and concept to get people to talk about you. In addition, show that your restaurant is different, focusing on its authenticity.
Remember, the menu is the heart of your restaurant. What you offer will get diners talking. You have to deliver mouthwatering dishes; this is one sure way you can grab their attention. Draw more customers by offering special deals, promotions and giveaways. People love to enjoy free things. You can also promote your restaurant for events such as parties, concerts and various exciting events.
As much as delicious food is key, so is the restaurant setting. People do judge the book by its cover, and this is one such instance. Pay attention to the interior design, cleanliness, hygiene, cutlery and general ambiance.
Empower your customers to broaden your vision. Offer them different avenues to spread the word. You can have a contest, for instance, and ask customers to come up with their own flavour. People love to participate if there is a prize to be won at the end of it. You will have very excited and eager diners at your restaurant.