Not many restaurateurs use the classic menu in this day and age. They were fine a decade ago but didn’t bring the success restaurants were looking for. A great menu is a successful tool and in order for it to be effective, needs to be strategically planned. If you have a specific group of customers, the menu should be designed to suit their requirements. Menus are a marketing tool and could increase the visitors that frequent your restaurant.
Since most guests still do not know what they would like to order upon entering a restaurant, many of them spend more than 5 minutes reading through the whole thing. The menu impacts on an emotional level and intellectual level. Menus should not only be about the food you offer, but it should contain extra information if your restaurant offers catering, special events, even seminars and courses.
What are runners? Runners are the best selling dishes and also standard dishes. Did you know that 20% of menu items make up 80% of sales? The star dishes are the runners and these dishes are what bring money to the cash register. How will your patrons recognize a star dish? You need to make this dish distinctive and recognizable. For instance, you may have regular customers that come in every day and order the same dish. These are the dishes that keep the restaurant functioning from one day to the next.
What constitutes a good menu structure? A restaurant consultant will consider these elements when designing your menu.
Items on the right side of the menu sell more often than items on the left side
Learn to use good texts, create beautifully written pieces to emphasize each specialty and have a commonly ordered section and include a few popular dishes.
Be careful with menu quality. It is not quantity that will increase traffic, rather it is the quality of food. Just because your menu is crammed with choices you wouldn’t find it attracting more customers. It can do the opposite by confusing them. Offer limited choices, make it clear-cut and simple to allow customers to make a decision on what they would like to eat.
Add flyers to the menu which allows customers to take the flyers with them when they leave your restaurant. Include additional information in the flyer. For instance, the flyer can contain information on coupons, contests, suggestions for outings and even something for kids.