You may already have a small cafe, mobile food truck or even a brick and mortar restaurant. You are thinking of expanding so it is time to get creative with this momentum of expansion. Some restaurants want to go mobile, this is certainly a valid avenue. However, name recognition means a lot when it comes to expansion. The better your restaurant is known the more people would want to visit it.
Restaurateurs can add services to an already existing restaurant. For instance, the restaurant expansion can include catering, banquet sales, new menu items, and even wine tasting parties. And this can all take place without hunting for a new location. You can also add a mobile truck to the restaurant instead of expanding it into a food truck.
You need a clear picture of where your restaurant is heading. For this, you need to draw up a business plan. A business plan will give you an idea of the real opportunities and show you if restaurant expansion is possible. You will have to look into competitive marketplace, financials, resources and other data.
If you are opening a second restaurant, you need to scout for a good location. Consider expanding in concentric circles. Word of mouth is still the best marketing tool and if people are talking about your restaurant, they invariably would want to try out the new place.
A restaurant consultant will help maintain your standards throughout. As you grow and spend time thinking about your core values, remember to infuse these values in your new place of business. There should be consistency and this should be visible to your customers and employees alike.
You may attain a certain level of success over the years, don’t forget who got you there. It is your customers. Even in the restaurant expansion process, consider your customers when making important decisions. Keeping them happy will continuously bring success and profits to your restaurant business.